Thursday, October 25, 2007

That's a Nice Soufflé You Got There.

Lately, the Zagats have also raised a few eyebrows by selling plaques to the businesses they rate. While they still give out window stickers for free, they charge $149 to $199 for restaurants that want customized plaques. (One twist: The better the rating, the fancier and the costlier the plaque.) Restaurants are told that refusing to participate in the "recognition program" won't affect their scores, yet some can't help but wonder. "There's a little bit of a feeling like, I'd better buy this," says Betsy Alger, owner of the Frog and the Peach Restaurant in New Brunswick, N.J. The Zagats say that "the people who handle our plaques have no connection with any aspect of our editorial process."

3 comments:

Kathleen said...

nice title! that is a crazy story.

or perhaps:

"nice" title! your "post" also "introduces" a "crazy story"

Righteous Bubba said...

I "do" what I "can".

As Hallowe'en approaches the "scare quotes" seem to "increase".

Lex said...

Oh, how I wish that I had really misread "Zagats" as "Zagnuts". Zagnuts are actually kind of hard to find these days, much like "Chick-o-Stiks", and hardly anyone writes about them at all.

The post was good anyways though.